Why Should Your Small Business Blog?


There are a lot of blogs out there – from personal ones about lifestyle or fashion or food, to professional ones filled with career advice and how to succeed. You may have read some of them but aren’t sure whether blogging is something that is important for your small business. Perhaps you want to have a company blog but don’t know where to start.

Let’s break it down. First off, what does the data tell us about blogging?

  • Companies that blog have 55% more web visitors than companies that don’t blog.
  • Business to Consumer (B2C) company blogs generate 88% more leads (Business to Business (B2B) blogs generate 67% more leads).
  • 46% of people read blogs more than once a day.

So there you have it, studies have found some compelling reasons why blogs are effective in growing your customer base and how much they are being consumed day to day.

The question still remains – is a blog the right marketing medium for your business? In my opinion, yes it is. Regardless of the type of business you own or operate, you have a lot of insight into the products or services you offer and the industry you operate within. That’s all you really need for a blog. Think of your blog as a conversation with your customer where you get to share your information and ideas. The only difference is that the conversation takes place online and you get to speak to a much larger audience.

For example, a pet store owner might write a blog on the values of looking at pet food labels and why natural and wholesome ingredients are important. An interior design firm might write a blog on design trends or offer up some ideas on how to transform a space with a few strategic updates. The possibilities are virtually endless.

If the idea of writing your own blogs seems too daunting, or if you just don’t have the time, you can hire a firm like Optify to write them for you. Whatever you decide, the key is to have a blog that your audience can relate to. It needs to read as if you were speaking directly to them and have your company’s voice come through. That means the messaging needs to be crafted carefully, the tone needs to be set and the topics need to be relevant. When all of those elements come together in harmony, you end up with a marketing medium that connects you to your customers and inherently adds credibility to the products or services you offer.

If there’s anything we at Optify can do to help you, please let us know. We work with our clients to fully understand who they are and what they hope to achieve with their marketing. The blogs we write for our company, as well as our client’s companies, are successful in connecting with readers and engaging them on another level. We can always be reached through our website (www.optifymarketing.com) as well as email (info@optifymarketing.com).