By now, I think most, if not all, companies have realized that they need to have a social media presence online. If your company hasn’t, here are some stats to consider:
- 27% of time spent online is on social media channels
- Facebook yields a 77% customer acquisition rate for B2C (Business to Consumer) companies
- Twitter yields a 55% customer acquisition rate for B2C companies
- LinkedIn yields a 51% customer acquisition rate for B2C companies
I could keep going but the bottom line is that social media is important to all businesses, big, small and everything in between. Although it’s not rocket science, there is an art to effective social media management. That’s where the next question comes up – should you hire an outside consultant to manage your social media or take care of it internally?
That depends – do you have someone on your staff that is knowledgeable about the ins and outs of the various social media channels? Each one comes with its own set of best practices that have been tried and tested to generate more engagement. If you do have someone who fits the bill, great! If not, you should hire a social media manager.
There are a lot of people who call themselves social media managers so you need to do your homework to make sure you’re hiring the right person. Just because someone uses Facebook doesn’t mean they are qualified to manage your company’s channels. Here are a few points to consider before hiring someone:
- What is their professional background?
- How much experience do they have in social media management?
- Can you review the social media work they have done for other companies?
- If so, flip through a range of their posts on various channels to gauge the type of language they use (spelling & grammar counts).
- What kind of tone do they create and does it match the company they are posting for?
- What strategy have they proposed to effectively manage your social media?
- Most importantly – are they asking the right questions to ensure your company’s messaging is being articulated appropriately?
Who you have managing your social media channels is critical to your business. They will be representing your company to your existing customers as well as potential prospects. Essentially, the work they do will become the face of your company. Needless to say, you’ll want to be sure they’re a good fit.
If there’s anything we at Optify can do to help you, please let us know. We have an established track record of effective social media management and would love to work with you. We can always be reached through our website (www.optifymarketing.com) as well as email (firstname.lastname@example.org).